Ms. Jekyll and Mrs. Hyde

The obsession to be heard: Social Media—Geek paradise? Tarzan could only pound on his chest and make his characteristic howl. But modern men (and women) in the digital age have a variety of tools at their disposal to make themselves heard. And none of them involve standing on the rooftop or swinging from a tree and screaming for attention. Yes, we have evolved. We flaunt our wit (or lack thereof) to cut through digital garbage and make an impact. Most of us are addicted to social networking sites and use them for a variety of reasons—showcasing our accomplishments, taking IQ tests that proclaim us to be on par with Einstein, ranting and occasionally posting something totally random, which means absolutely nothing to anybody but ourselves. Does your daily routine sound like this? • Wake up. • Brush teeth. • Log in. • Check Facebook account; post status message; interact with friends from all over the globe by commenting on their pictures; click the Like button on someone’s status update...